Challenge Activity
STAGE ONE: BIRTH OF AN ONBOARDING EXPERIENCE
When setting out to plan the onboarding journey I revisited the list I'd done a few weeks prior highlighting my goals for the product and how I see it forming part of a wider user-journey. AURA isn't something that people should just download on a whim. They'll either be directed to it by Your Inner Peace after enquiring directly about being certified to deliver holistic treatments or they'll be directed to it via the Your Inner Peace Website. The user will need to be geographically based within travelling distance of the North East of England as that is where the in-person component of the customer journey will take place.
I therefore need the onboarding to discourage users who will later be frustrated that they've spent time signing up to use a service that isn't for them because they can't attend any in person sessions. An example of a similar frustration I've experienced: the NHS Covid Pass App. I went through the entire sign up process including calling my GP to get my NHS number, verifying my ID by submitting a photo of my passport and allowing the app to take a live picture of my face and inputting all my contact info just to get to the end and have a message come up and say that as a welsh resident... I couldn't use it. Had that information been included in the onboarding I wouldn't have wasted my time!
The onboarding journey also needs to create a sense of excitement for the people who can use the product by highlighting the features that they'd care about most.
Fig. 1 - Sketches of proposed onboarding experience.
Vid. 1 - Hotspot prototype of proposed onboarding experience.
STAGE TWO: NAVIGATION
STAGE THREE: CARD SORTING
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